Financial Education

Connection between the public participation strategies and business operations and their performance

SKFH attaches great importance to youth development. In addition to organizing campus recruitment, scholarships, industry-academia cooperation, and wealth management contests each year to provide young students with academic resources, enhance their actual experience in the finance industry, and improve their professional competitiveness. In addition, financial professionals held financial management and public welfare lectures to help the public establish the correct financial management concepts. 

Children's Education

Little Bankers

Activities tailored for students with disabilities are not common, and "financial education activities" for this group are even rarer. With strategic partner social enterprise Re-U, SKFH jointly planned action plans that are friendly to individuals with disabilities and achieve educational objectives. Focusing on three main themes: "financial tools," "digital finance," and "teller sharing," experienced employees from various departments of the bank serve as volunteer instructors, guiding students with disabilities to develop correct financial concepts. They also lead students to experience various banking services firsthand, allowing them to explore endless possibilities in their future careers..

Guardians of Wealth

SKFH and strategic partner social enterprise Re-U jointly developed the "Guardians of Wealth" board game. By incorporating real scam scenarios into the game through "insurance event cards," the game creates situations for fraud prevention. With features like "easy introduction to insurance concepts" and "interactive fun," the game addresses the challenge of financial literacy education for teachers in remote areas. Through the game's characters and dice-rolling process, students can understand how insurance provides personal risk protection and learn about avoiding becoming victims of fraud by not disclosing cash or personal information to others. Furthermore, the teaching aids used in the game are made from laser-cut waste materials and recycled paper, giving them a sustainable purpose.

Teenagers' Education

FinTeach Campus Financial Event

To promote the widespread adoption of financial education and encourage students across tertiary institutions in Taiwan to cultivate financial knowledge and establish correct investment concepts, MLS combines "Fin" representing finance with "Teach" representing education, inviting high school and vocational high school students and above to participate in sponsored online or offline financial education-related activities, allowing them to use their imagination to learn financial knowledge and enjoy teaching finance! In 2023, a total of 33 events were sponsored, benefiting 10,359 participants.

 

High school financial literacy courses

SKL collaborates with the Education Bureau of Taichung City Government and the Taiwan Association for Financial Literacy Promotion to promote financial literacy among teenagers. This initiative is extended to high schools at all levels. Financial experts and industry professionals are invited to provide insights into various aspects of finance, including financial management, entrepreneurship, investment, and financial technology. Through this initiative, students gain a better understanding of financial concepts and develop the necessary skills for their future academic and career planning. As part of this initiative, four supervisors from SKL serve as instructors for more interaction opportunities with Generation Z, helping students establish correct financial concepts to prevent financial disputes in advance. Since its inception, a total of 215 financial literacy courses have been conducted, with 418 hours of education provided. The post-course satisfaction rate is 4.3 out of 5. In 2023 alone, 11,018 individuals benefited from this initiative.

Adult Education

MasterLink Flipped Classroom— Investment Seminar

In line with current investment topics, we invited influencers and financial experts for our investment seminars, introducing investment products, concepts, and trends, with the goal to deepen investors' understanding of financial products and asset allocation and reduce investment risks caused by lack of information. A total of 24 seminars were held, with 41,136 participants and 59,727 live views.

" 2023 Digital Accessibility for All" Financial Education Program on Fair Customer Treatment 

To practice fair customer treatment and friendly financial principles, we partnered with social enterprise Re-U to organize the "2023 Digital Accessibility for All" financial education courses in northern, central, and southern regions. Senior bankers served as instructors, sharing financial knowledge and the application of digital financial services. Nearly a hundred individuals with disabilities, including those with visual impairments, were invited to participate. Through on-site teaching and simultaneous explanations, attendees gained a clear understanding of the full functionality and features of the services. The curriculum also covered topics such as investment funds and smart finance, enabling participants to delve into the various financial methods and understand the risks involved.