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SDGs
Digital and Innovative Finance
Facing the trend and challenges caused by Fintech, SKFH takes "digital roots and driving transformation" as its strategic goal in 2022. We will lay the foundation for sustainable development by implementing the foundation in four aspects: "Customer-centric experience strategy", "Accelerating Operational Innovation with Technology", "Data value chain to deepen the value customer base" and "Empowering employees to transform their thinking". In 2022, the Group's digital customers have exceeded 2.77 million, and the digital service promotion has achieved outstanding results.
In 2022, SKFH joined force with its subsidiaries, ecosystem partners, and start-ups to accelerate the introduction of innovative technologies through its "Technology Co-creation Platform" with five key focuses - ABCDE - as the blueprint for its tech development.
Shin Kong Life Insurance (SKL)
Being customer-oriented, SKL dedicates to designing various products and services. In response to the trend of digital finance, we are going forward to attain the goal of providing one-stop financial services. Our achievements in 2022 are as follows:
Strategy | Solution | Achievements in 2022 |
Optimize customer experience in the member area |
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Mobile experience and convenient life |
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Mobile app innovative |
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Smart customer services monitor customers’ digital tracks |
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Claims risk screening system |
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Official LINE Account - as your Pocket Service Center |
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Smart Insurance Medical Examination |
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AI-enabled smart address correction |
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Significant overhaul of the sales representative website |
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Note 1: Claim investigation rate = number of cases investigated/number of cases concluded; “Investigation” refers to the procedures that investigators assist in reviewing medical records or data, checking accidents or current situations, etc., to assist in the case review.
Note 2: Claim detection rate = number of cases solved / number of cases investigated.
Note 3: Agent080 is a customer service hotline for prompt issue resolutions for sales representatives
Shin Kong Bank (SKB)
SKB actively promotes digital finance with innovative thinking and upholds the value proposition of “being part of life and be there for customers”. SKB invested NT$113.994 million in 2022 and promoted multiple digital financial measures including:
Strategy | Solution | Content | Achievements in 2022 |
Prioritize mobile applications | Mobile payment | Payment for various services or goods through mobile devices makes payments more convenient. SKB’s debit cards, credit cards, and accounts currently support connection with Taiwan Pay, Google Pay, Apple Pay, LINE pay, JKOPAY, Gama Pay, icash Pay, Easy Wallet, ezPay and other mobile payment tools. | Achievements since the provision of various mobile payment services:
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Mobile banking App | Enhance user experience in mobile banking to meet customer demand for financial services anytime, anywhere. |
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Digital Ecosphere | Internet banking | Features include responsive web pages, multi-browser support, graphic financial analyses, and an intuitive trading interface. |
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Global e-Banking | Corporate customers’ cross-region online banking services feature diversified payment methods, customized authorization control, and integrated real-time account information. |
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Cloud service counter | A 24/7 online service counter that provides online applications for digital account opening, loans, credit cards, and other wealth management services. |
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OMNI-U digital deposit account | Provide customers with financial account 24-hour real-time online application services, and such accounts can be used to conduct general financial transactions, foreign exchange, fund purchase, securities investment, etc., as well as irregular various preferential activities. |
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Interactive electronic statements | Integrated billing information, notifications regarding consumer interests, and a wide variety of offers and other information. |
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Cardless withdrawal service | Provide more convenient withdrawal services and reduce the inconvenience of carrying a physical bank card. |
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Diverse payment services | Connected with everyday services to introduce diverse payment services. |
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eACH payment collection service | Use the Global e-Banking network to initiate 24/7 operations for real-time payments by batch, so that the transaction time is no longer limited by individual batches and helps bring great convenience to customers and enterprises. |
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Diverse digital marketing | Continuously provide general digital services through cross-industry collaboration. Partners include: FamilyMart, HiLife, KFC, Pizza Hut, Momo shopping network, Sky Films, GaragePlay, Dodo Home, Uber Eats, Foodpanda, Asia-Pacific Telecom, FarEasTone friDay Music, and Lukang MazuTemple. The contents of cooperation include music experience, dining discounts, movie redemption, shopping discounts, pacifying Taisui online and other services. |
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Digital consumer building | Community management | “Shin Kong Bank Facebook Fan Page” provides customers with better services with a convenient communication channel. |
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Branch digitalization | New Taiwan Dollar currency exchange machine | Provide passengers with automated services so that they can convert foreign currency cash to NTD cash, convert NTD to foreign currency cash, and use an NTD ATM/debit card to withdraw foreign currencies. |
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Innovative technologies | Quick ID Verification | We collaborated with the Stock Exchange and FamilyMart convenience stores to introduce our innovative "Quick ID Verification" service. This service allows consumers to use authorized QR codes to insert their chip-enabled debit cards or citizen digital certificates into the FamilyMart FamiPort machine. Users can open accounts, apply for household registration copies, request ID replaecment, and perform various payment transactions, such as deductions and payments. |
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MasterLink Securities(MLS)
MLS adopts “digital and innovative experience” as its motto and pays particular attention to the investor’s digital service experience. It hopes the personal experience can help investors truly experience the new digital services made possible by Fintech.
Strategy | Solution | Content | Achievements in 2022 |
Prioritize mobile applications | Cloud-based trade orders | We offer a composite dynamic conditional ordering, which follows profit-locking strategies based on stock price fluctuations. This assists clients in identifying investment opportunities and increasing turnover. |
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Online account opening | One of few on the market that supports duo app/web platforms for account opening. Process automation accelerates the workflow and expands the range of account types and multi-account opening services. |
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Masterlink Mobile Trader app | We have been continuously optimizing the mobile platform, expanding mobile trading, and introducing convenient online inquiries for investment capabilities/credit lines to electronic trading customers, assisting in obtaining trading overviews. |
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Integration with the digital strategy alliance for ordering | Integration with well-known industry apps for ordering and other functions such as trading reports and account search, enhancing the convenience of customer trading. |
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Consumer building | Petty bourgeoisie | Promote small-scale investments to attract young customers and small capital investors. Utilize the MasterLink Small Capital Odd-lot platform for stock holding, enabling disciplined investment plans. |
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Major accounts and VIP accounts | Provide customized trading platforms for major and VIP customer groups to satisfy their trading requirements. |
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Independent wealth management customers | We built the "Smart Win Win Go" fund management platform, which utilizes big data and algorithms to create personalized investment portfolios based on investors' risk profiles. We are the only securities firm to offer "fully automated rebalancing" smart wealth management. |
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LINE official account | We continue to expand personalized push notifications through MLS's official LINE account. By providing thoughtful exclusive reminders and offering diverse promotions, we aim to create interactive values for our customers. |
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Digital financial services | Periodical investment in the US stock market | Established a dedicated section for periodical US stock investment, allowing customers to view their fractional share inventory and place trading orders through various electronic trading systems. |
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Smart mobile stock selection | Leveraging FinTech, we have incorporated AI and MLS's exclusive research reports to offer investors a diverse stock selection strategy. This enables them to quickly screen potential targets and stay informed about market fluctuations. |
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Real-time quotes on the US stock | To meet global investment needs, we have built a real-time US stock monitoring service, providing customers with a more comprehensive wealth management platform. This enables them to stay updated with investment information and trend analysis in financial markets. |
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Smart customer services | We offer 24-hour conversational assistance with the "Online Account Opening Electronic Password Setup" smart service to reduce the time required to obtain passwords and enhance user experience, thereby accelerating the account opening process. |
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Intraday odd-stock fixed stock | We launched the market's first intraday odd-lot periodic investment system, allowing customers to choose the trading date and price for their investments. This provides customers with a diversified approach to stock accumulation. |
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Electronic transactions of international bonds | Bewealthy.tw has added the "Electronic transactions of international bonds" feature, providing real-time market quotes and order placement services for new products. |
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Stock-Based Funds | We have introduced the online "Sell Stock for Repayment" feature and also launched "T+0 Flexi-Funds" to shorten the time it takes for customers to receive payment for selling stocks, meeting their needs for flexible fund utilization. |
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Online Securities Limit Adjustment | Financial proof is exempted from the online application for securities trading limit adjustments under certain conditions as it is integrated with the account balance and sub-account balance data of Shin Kong Bank, eliminating the need for in-person application and enhancing the digital experience. |
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Financial Education/Digital Platform Video Section | We regularly hold online investment talks and create informative videos about online account opening and investment platforms. These videos are distributed through digital platforms such as YouTube, expanding the avenues for customers to learn about investment and become familiar with MasterLink's digital products. |
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