Community Engagement

Connection between the public welfare strategies and business operations and their performance

With 60 years of deep roots in local communities, SKFH has been sponsoring and co-organizing local cultural activities to help preserve local cultural assets. Over the years, we have encouraged people to engage in cultural and artistic activities, fostering healthy and positive leisure entertainment. We have also organized various recreational sports events, providing opportunities for talents in various fields to showcase their skills. In recent years, we have begun to bring our years of experience and resources into remote areas to bridge the urban-rural gap, help these areas enhance their international perspective, and share the joy of sustainable living.

    

Innovation and Culture

Shin Kong Cup Street Dance Contest

With the advent of the AI new generation, the 2023 Shin Kong Cup also celebrated its 20th anniversary. This year's Street Dance Contest embraced the technological trend by using AI-generated technology to create a 20th-anniversary commemorative single and music video. The lively melody coupled with energetic lyrics represents the spirit of the Shin Kong Cup, encouraging young people to bravely pursue their dreams and dance splendidly. The event continued the Olympic-style competition formats such as BREAKING BATTLE 1 ON 1 and group dance competitions. The event attracted 8 teams for online dance auditions, 118 teams for group dance, and 132 individuals for breaking, totaling 1350 participants. At the same time, to celebrate the 20th anniversary of the Shin Kong Cup, we expanded our reach to remote areas, organizing 20 rural street dance promotion events with 200 participants each. This initiative aims to provide more opportunities for talented young people to pursue their dreams and to promote the continuous cultivation and growth of street dance culture nationwide.
 

The Shin Kong e-Sports Camp for parents and children

The theme of the 5th Shin Kong e-Sports Camp for parents and children was "Pokémon Grand Gathering," aimed at promoting mutual entertainment, sharing, and prosperity between parents and children. The event featured six gym leaders who used Pokémon storylines to guide participants through various challenges and competitions, combining gaming with the diverse cultures of our global community to broaden children's perspectives. Moreover, upholding a spirit of diversity, sustainability, and social care, SKFH also aimed to enhance cultural integration through this renowned IP of Shin Kong e-Sports Camp to promote e-sports strength in Taiwan. This year's event was particularly inclusive, inviting foreign families, Taiwanese indigenous people, and new immigrants to participate. With a total of 260 registrations for the two sessions, the on-site attendance exceeded 660 people, and the total online livestream views reached 54,128, allowing participants to experience being Pokémon trainers through virtual reality.

   

Shin Kong Cup Rubik’s Cube Challenge

The Rubik's Cube is considered one of the world's top three intellectual games, offering significant benefits for logical thinking and cognitive development. In 2023, coinciding with Shin Kong's 60th anniversary, the Shin Kong Cup Rubik's Cube Challenge expanded its scale by hosting the largest number of participants in Taiwan's Rubik's Cube history, reaching 550 contestants. Moreover, it introduced WCA international certification for the first time, allowing the performance of each participant to be ranked in all WCA competitions worldwide, providing Rubik's Cube players with a platform for mental stimulation and healthy competition. In the future, we will continue to venture into remote areas to conduct Rubik's Cube workshops, hoping to let children experience the charm of the Rubik's Cube and gradually unleash their intelligence and potential, thereby transforming rural education and opening up new opportunities for growth.

 

 
  

Art and Culture in the Golden years

 

History Alive

Shin Kong Life Foundation has hosted “History Alive” senior service program with Godot Theatre for 20 years. In 2023, held in commemoration of the foundation's 40th anniversary, "History Alive" came to the Xinying Art Festival in Tainan, where the short play "Let’s Read Poetry" was performed, with elderly performers aged 65-80 taking the lead on stage to engage in conversations with the audience and deeply discuss aging issues. This provided the opportunity for the elderly to share their unique life stories through performing arts, using the uniqueness of local culture and historical relationships to uncover age-friendly stories that are closer to life and the place. Most importantly, it allowed the value of the elderly's own life stories, intertwined with the values of Shin Kong, to be recorded and represented on stage.


 

   

Legacy Art Work

Since 2005, Shin Kong Life Foundation has been pioneering the "Legacy Art Work" program in Taiwan. This program employs group or one-on-one artistic sessions as therapeutic approaches to help elderly adults recall their life experiences, transforming their memories into touching and story-filled artworks. In 2023, in celebration of the foundation's 40th anniversary, SKL organized a series of seven "Taiwan Portrait of Happiness" events across Taiwan. These events involved art-assisted therapeutic self-portrait sessions, where creativity flowed as seniors celebrated their birthdays through art. Such endeavors not only instilled confidence in seniors through artistic creation but also rekindled their social connections, challenging societal stereotypes of aging and inspiring more individuals to join the movement. Together, we are turning "creative aging" into a social movement.

 

Community Mutual Goodness

  

Penghu International Fireworks Festival

Since SKL established the Magong regional sales office in 1983, we have been deeply rooted in the local community for 40 years, providing professional insurance services to our policyholders and extending warm and caring support to local residents and disadvantaged families. As SKL cares deeply about the local development of Penghu, we have collaborated with the county government to promote local tourism development. Since 2014, we have participated in the Penghu International Fireworks Festival for ten consecutive years, organizing the corporate-themed event "SKL Night." During the peak summer tourism season, we take concrete actions to support tourism in outlying islands by showcasing our commitment to Penghu's tourism development. This event has been selected as an international event on the Taiwan Tourism Events by the Tourism Administration, M.O.T.C for several consecutive years.

 

 

Shin Kong Acre Farm Happy Table Project

SKFH’s conception behind supporting smallholder farmers was the production and sales imbalance of bananas. We found that many farmers could only plant and did not know how to regulate production and marketing, which led to fallowing and quitting agricultural production. Therefore, we hope to leverage our corporate power to act as a friendly bridge between production and consumption, and to expand the "Shin Kong Acre Farm Happy Table" project as we have always paid close attention on the food safety and sustainable agricultural development of Taiwan.
We have been providing free booths to smallholder farmers for the organization "the Shin Kong Smallholder Farmer's Market", and stabilizing the income of our farmer friends through collaborative purchasing events. In 2022, we invited 67 local smallholders to sign a "Mutual Goodness Pledge", encouraged them to contribute to food sustainability through the food continuity program, donating quality but soon-to-expire ingredients to minimize food waste and support public welfare initiatives. In recent years, we have expanded our beneficiaries to include employees, their families, and policyholders. In 2023 alone, we organized five agricultural education experiences, with nearly 300 corporate volunteers participating, to promote the concept of food and agriculture harmony, and helped smallholder farmers generate over NT$48 million in sales revenue.

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